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Image optimization in SEO for Google

Whether you are a blogger or write articles for an online newspaper or magazine, your article needs an image. Images improve the quality of the article and also contribute to your site's SEO.

Millions of people all over the world use Google image search and several other similar tools every day. Many regular Google searches also feature results from image search at the top, indicating that the users can find what they are looking for. Optimizing your images for search engines is still a worthwhile endeavour.

Here are a few ways to optimize the images on your site for Google Image Search.

1. Look for the Right Image

It is better if you use original images (photos you have taken yourself) than stock photos. Also, your article needs an image relevant to its subject. If you add a random photo to get a green bullet in your SEO plugins content analysis, you’re doing it wrong. Place the image close to the relevant text. If you have an image that you want to rank, try to keep that near the top of the page.

2. Prepare the image for your content.

Once you have found the right image, the next step is to optimize it for use on your website. Before you add the image, there are several things you need to consider.

  • Select the right filename
  • Image SEO begins with the file name. You want Google to have the idea of what the image is about. So use the key phrase in the image file name. When you name your images, consider what someone looking for that image might search. Use the filename to describe exactly what the image portrays.

  • Choose the correct format
  • The right format doesn't exist for images. It depends on the type of image and how you want to use it.

    • JPEG- for larger photos or illustrations
    • WebP- Produce high-quality results with small file size.
    • PNG- for preserving background transparency in your image
    • SVG- For logos and icons
  • Scale for image SEO
  • For SEO, loading times are essential. The faster the site, the easier it is for users and search engines to visit a page. Images can have a big influence on loading times. Resize the image to how you want it displayed.

  • Reduce file size
  • Make sure that your scaled image is compressed, so it is served in the smallest file size possible.

Once you have optimized your images, you can test your page with different tools.

3. Add the Image to your Article

  • Captions
  • The text that accompanies the image on the page is the image caption. You don't need to add captions to every image because sometimes image serves other purposes. So decide whether you want to use captions for SEO packages or not.

  • Add image structure data
  • Adding structure data to your pages help SEO display your images as rich results. Even though Google says structured data doesn't assist you to rank better, it does help to achieve a fleshed out listing in Image Search. Remember, if you want your images to appear rich in image search, Google has several guidelines that you have to follow.

4. Add Essential images to your sitemap

Indexing the pages of your site in a sitemap is a great way to organize and present the crucial parts of your site to search engine; image sitemaps do the same thing, except for images. Although it doesn't majorly impact your rankings, you won't want to bother adding every single image on your to your sitemap.


Optimizing your site's images for Google can not only assist you to rank for relevant image searches but boost your overall SEO efforts. It is a good habit that can pay off to increase traffic from the image search results.


Latest mobile UI/UX trends will factor areas such as storytelling elements in the app, animations, 3D graphics, gradients, placement of navigation bars, whitespace, and placement of AR in UI development.
UI tools give designers what they need to design accurate wireframes, mockups, and prototypes and render minimally viable products.
  • Sketch
  • Adobe XD
  • Figma
  • Invision Studio
  • Framer X
The latest mobile UI design trends of scrolling in this year is basically to make the users read long-form content without switching to the other web page. So, the designers are using long-scroll form to accommodate the long content.

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