Image SEOHow to optimize images for Google image search?

It is better if you use original images (photos you have taken yourself) than stock photos. Also, your article needs an image relevant to its subject. If you add a random photo to get a green bullet in your SEO plugins content analysis, you’re doing it wrong. Place the image close to the relevant text. If you have an image that you want to rank, try to keep that near the top of the page.

Once you have found the right image, the next step is to optimize it for use on your website. Before you add the image, there are several things you need to consider.

• Select the right filename

Image SEO begins with the file name. You want Google to have the idea of what the image is about. So use the key phrase in the image file name. When you name your images, consider what someone looking for that image might search. Use the filename to describe exactly what the image portrays.

• Choose the correct format

The right format doesn't exist for images. It depends on the type of image and how you want to use it.

• JPEG- for larger photos or illustrations
• WebP- Produce high-quality results with small file size.
• PNG- for preserving background transparency in your image
• SVG- For logos and icons

• Scale for image SEO

For SEO, loading times are essential. The faster the site, the easier it is for users and search engines to visit a page. Images can have a big influence on loading times. Resize the image to how you want it displayed.

• Reduce file size

Make sure that your scaled image is compressed, so it is served in the smallest file size possible.

Once you have optimized your images, you can test your page with different tools.